May 2010
Intermediate to advanced
304 pages
7h
English
book
The On-Demand Brand: 10 Rules for Digital Marketing Success in an Anytime, Everywhere World
by Rick Mathieson
Content preview from The On-Demand Brand: 10 Rules for Digital Marketing Success in an Anytime, Everywhere World
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brand and consumer—while substantially improving the effec-
tiveness of their print, broadcast, outdoor, and direct mail
advertising.
●
Jeep, Starbucks, Budweiser, and others use their own MySpace
and Facebook pages to make friends and to promote their
brands as lifestyles in and of themselves.
●
Adidas, Lexus, and Chantix have recognized that products
aren’t just products anymore; they’re services—delivered digi-
tally and on-demand.
Along the way, we’ll take time out for exclusive Q&A-style inter -
views with some of today’s top marketers and industry luminaries—
including Laura Klauberg, senior vice president, global media for
Unilever; Alex Bogusky, cochairman of Crispin, Porter + Bogusky;
Adrian Si, head of interactive marketing for Toyota’s Scion
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.