May 2010
Intermediate to advanced
304 pages
7h
English
book
The On-Demand Brand: 10 Rules for Digital Marketing Success in an Anytime, Everywhere World
by Rick Mathieson
Content preview from The On-Demand Brand: 10 Rules for Digital Marketing Success in an Anytime, Everywhere World
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Rule
#
2
MAYBE JUSTIN TIMBERLAKE
deserved the quick kick to the crotch.
The young pop star—whose impossibly high-pitched voice
momentarily spiked an octave higher—had just been propelled
through the air and flown into a mailbox, his legs splayed in a
flinch-inspiring moment that made for a hugely entertaining
TV commercial for Pepsi-Cola.
Needless to say, the spot had something for everyone.
Teenage girls got to swoon over the guy who once boasted he’s
single-handedly “bringing sexy back”—I hadn’t realized it’d
gone anywhere—before scrambling to take part in a Pepsi
sweepstakes for tickets to his next concert.
And detractors got to enjoy the Schadenfreude ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.