ABOUT THE AUTHOR
Over the last few years, Rick Mathieson has emerged as one of the
leading voices on marketing in the digital age. An award-winning
writer, author, speaker, and frequent media commentator, Mathieson
helps brands understand and
capitalize on new digital plat-
forms as part of integrated
communications initiatives.
His insights on postmodern
marketing have been featured
in ADWEEK, Advertising Age,
Wired, Broadcasting & Cable,
Madison & Vine and on
MSNBC, CBS Radio, and
NPR. His research into next-
generation business models
has earned praise from USA
To d a y and Dow Jones
Interactive. His first book,
Branding Unbound, was hailed as “one of the best marketing books of
the year” for its “visionary and grounded” perspective on mobile as an
emerging marketing and media channel.
Mathieson has also been a featured speaker at industry events such
as Digital Hollywood, the Microsoft Leadership Forum, Yahoo’s
“Branducation” lecture series, the Global Retail Executive Council,
and the American Management Association’s “Corporate Branding”
series, among others.
Over the last few years, he has briefed executives from FedEx,
Virgin America, Bloomingdale’s, Yahoo, MasterCard, Hard Rock
Café, Accenture, Novartis, Franklin Templeton, and many others, on
trends in digital marketing and emerging media platforms.
As Harvard Business School’s Working Knowledge puts it,
Mathieson is “a strategic marketing expert” whose work “demysti-
fies successful practices in a way that should encourage and inspire
other marketers.”
A veteran of the advertising industry, Mathieson also serves as vice
president and creative director for one of Silicon Valley’s most promi-
nent advertising agencies. Over the course of his career, he has pro-
duced award-winning creative work for a Who’s Who of global brand
names, including HP, Palm, T-Mobile, Ferrari Club of America/West,
and Specialized Bicycles.
Mathieson can be reached via his website at RickMathieson.com.
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ABOUT THE AUTHOR

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