The On-Demand Brand: 10 Rules for Digital Marketing Success in an Anytime, Everywhere World

ABOUT THE AUTHOR

Over the last few years, Rick Mathieson has emerged as one of the

leading voices on marketing in the digital age. An award-winning

writer, author, speaker, and frequent media commentator, Mathieson

helps brands understand and

capitalize on new digital plat-

forms as part of integrated

communications initiatives.

His insights on postmodern

marketing have been featured

in ADWEEK, Advertising Age,

Wired, Broadcasting & Cable,

Madison & Vine and on

MSNBC, CBS Radio, and

NPR. His research into next-

generation business models

has earned praise from USA

To d a y and Dow Jones

Interactive. His first book,

Branding Unbound, was hailed as “one of the best marketing books of

the year” for its “visionary and grounded” perspective on mobile as an

emerging marketing and media channel.

Mathieson has also been a featured speaker at industry events such

as Digital Hollywood, the Microsoft Leadership Forum, Yahoo’s

“Branducation” lecture series, the Global Retail Executive Council,

and the American Management Association’s “Corporate Branding”

series, among others.

Over the last few years, he has briefed executives from FedEx,

Virgin America, Bloomingdale’s, Yahoo, MasterCard, Hard Rock

Café, Accenture, Novartis, Franklin Templeton, and many others, on

trends in digital marketing and emerging media platforms.

As Harvard Business School’s Working Knowledge puts it,

Mathieson is “a strategic marketing expert” whose work “demysti-

fies successful practices in a way that should encourage and inspire

other marketers.”

A veteran of the advertising industry, Mathieson also serves as vice

president and creative director for one of Silicon Valley’s most promi-

nent advertising agencies. Over the course of his career, he has pro-

duced award-winning creative work for a Who’s Who of global brand

names, including HP, Palm, T-Mobile, Ferrari Club of America/West,

and Specialized Bicycles.

Mathieson can be reached via his website at RickMathieson.com.

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ABOUT THE AUTHOR