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The One-Hour Business Plan: The Simple and Practical Way to Start Anything New by John McAdam

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Final Thoughts

Eleanor Roosevelt once said that it takes as much energy to wish as it does to plan. People come to me in a dream state about their great idea. Their heads are literally in the clouds with their vision years into the future. It's what they originally think that strategic business planning is. Business planning looks into the future, but the primary focus needs to be on the next 90 days, the first 18 months, and maybe year two. My job is to return you to the present and meet you where you are. Metaphorically, it might feel like I am grabbing your ankles while your head is in the clouds and gently returning your feet to earth. Then we can plan in the present and explore strategic alternatives for your future. Together, we can help you make informed decisions about how to best utilize your gifts, money, and time.

Remember that you have completed a business plan foundation here, not a complete business plan. The word foundation was omitted from the title for commercial reasons. Don't forget to come back to your plan foundation and write your complete business plan after you have gone to market and exchanged money for your offering. If you follow this planning sequence then you will have a clearer vision, more detailed written guidance, and a permeation of planning throughout your business activities. Writing a complete business plan after transacting with customers is like looking at a comparatively more detailed road map while traveling lost. What a relief!

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