CHAPTER 1
Achieving the One-Percent Edge
M. A. Rosanoff: “Mr. Edison, please tell me what laboratory rules you want me to observe.”
Thomas Edison: “There ain’t no rules around here. We’re trying to accomplish somep’n!”
The most important thing to remember about achieving the One-Percent Edge in your business is that it’s not the result of a one-time overhaul. To stay relevant and competitive, you need to look at change as a constant. You have to adapt, be agile, and learn constantly.
The key to the One-Percent Edge process lies in a series of questions:
Are we giving the market a reason to change its buying habits?
Are we using the right tools ...
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