CHAPTER 8

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The Financial Edge

“If you can’t measure it, you can’t control it.”

—MEG WHITMAN

As the country was technically pulling out of what we now call the Great Recession, I read a report that said nearly half of all business owners and business leaders believed that the economy was preventing them from growing their businesses. Really? I can’t remember a time when there weren’t complaints about the economy. Companies with the One-Percent Edge understand how to make money and remain relevant in any economy. How? They listen to the story their numbers are telling them.

Are we drilling down into our financials to truly understand what is happening ...

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