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The Online Advertising Playbook: Proven Strategies and Tested Tactics from The Advertising Research Foundation by Robert Barocci, Taddy Hall, Steve Rappaport, Joseph Plummer

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360i and SearchIgnite. 2006b. Giving clicks credit where they’re due: What you need to know when allocating your search budget. 360i/SearchIgnite.

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Aldrich, Susan. 2006. The other search: Making the most of site search to optimize the total customer experience. Patricia Seybold Group.

Amazon Product Review. 2006. So far five star: Just got it. Amazon.

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Anfuso, Dawn. 2006. Contextual versus behavioral targeting. iMedia Connection. www.imediaconnection.com/global/5728.asp?ref=http://www.imediaconnection.com/content/8863.asp.

AOL. 2005. Brand new world: How the internet is changing consumer attitudes to brands, research conducted in conjunction with The Henley Center.

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