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The Only Way Manufacturers Can Survive
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The Only Way Manufacturers Can Survive

by Vijay Govindarajan, Jeffrey R. Immelt
April 2019
12 pages
31m
English
MIT Sloan Management Review

Overview

Although most manufacturers are beginning to flirt with digital technologies, not one has successfully pulled off a digital transformation. CEOs still have to figure out its art — and science — forcing them to draw up their game plans on the fly, which inevitably leads to tension and trauma. But they are learning. Here’s how GE has navigated its own digital transformation process.

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Publisher Resources

ISBN: 53863MIT60303