Appendix . Open Lingo
Alerts | Emails sent to users who want to be notified of updates on everything from sales to sporting events to mortgage rate fluctuations. |
Application Programming Interface (API) | A set of routines, protocols and tools for building software applications that are compatible with an operating environment such as MS-Windows, and for requesting lower-level services performed by that operating system. Although APIs are designed for programmers, they are ultimately good for users because they guarantee that all programs using a common API will have similar interfaces. |
Astroturfing | Public relations campaigns that pretend to be spontaneously generated by the public but are not. |
Avatar | A virtual identity created by users to represent themselves ... |
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