Appendix . Open Lingo


Emails sent to users who want to be notified of updates on everything from sales to sporting events to mortgage rate fluctuations.

Application Programming Interface (API)

A set of routines, protocols and tools for building software applications that are compatible with an operating environment such as MS-Windows, and for requesting lower-level services performed by that operating system. Although APIs are designed for programmers, they are ultimately good for users because they guarantee that all programs using a common API will have similar interfaces.


Public relations campaigns that pretend to be spontaneously generated by the public but are not.


A virtual identity created by users to represent themselves ...

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