Chapter 02. O.P.E.N. for Business
In a web-made world, “open for business” doesn’t mean what it once did. In fact, it now means “never closed.” But in updating the sign that adorned storefronts for generations—to make it truly a sign of the times, it would have to read O.P.E.N....
O...IS FOR ON-DEMAND.
Whatever today’s consumers are seeking, they want it—and often get it—”right now.” In a world where instant gratification is a way of life, on-demand is consumerism taken to its logical extreme. Overwhelmed by choice online and off, time-starved consumers ...
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