Chapter 07. The Digital Millennials
NAME: The Digital Millennials
NOTORIETY: The most digitally connected generation in history.
NETWORK EFFECT: Over 82,000,000 of them are redefining—or will redefine—the rules of engagement for brands.
ALL BRAND MARKETERS SHOULD CARE
You read that right—over 82 million of them.
So who are they?
The millennial generation grew up while technological convergence was making its way across giant industry sectors and small digital devices alike. Little wonder, then, that their lives blend the once-separate spheres of private and public, consumption and production, entertainment and education, community and creativity, shopping ...
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