Chapter 13. Engaging
ENGAGING Experience Attributes
Participation.
Belonging.
Immersion.
Entertainment.
Inspiration.
If your digital marketing doesn’t provide emotionally involving content and interactivity...
If your brand needs to come to life via video and rich internet applications...
If your target market is inspired by gaming and other interactive adventures...
If your products and services could be more “knowable” and more relevant to individual lifestyles...
If your content is less timely, topical and available than your competitors’ and elite icitizens’ content ...
If your brand message and media are not worthy of sharing or passing along...
...PRIORITIZE ...
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