Chapter 1

  1. Chris Grams, “Tom Sawyer, whitewashing fences, and building communities online,”, September 9, 2009,

  2. Jim Collins and Jerry Porras, Built to Last (New York: HarperBusiness, 1995), 9.

  3. “The World’s Most Innovative Companies,”,; Megan Rose Dickey, “The 25 Best Tech Companies To Work For In 2013,” Business Insider, July 12, 2013,

  4. To learn more about the Red Hat business model, see the appendix.

Chapter 2

  1. John Mackey and Raj Sisodia, Conscious ...

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