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The Opening Playbook: A Professional’s Guide to Building Relationships that Grow Revenue by Andrew Dietz

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 3

NAIL THE OPENING SERIES

Roll Game Film

Images

There’s something about a fire and a hearth that just puts you at ease immediately, isn’t there? Something about safety and security and warmth that has passed from the dawn of humankind to the iPhone era. As soon as Sam walked into The Open Note, the fireplace in the center of the shop drew his eye. It was a large multisided fireplace encircled by a wrought-iron grate and surrounded by thick leather chairs and couches. Sam had never seen so many windows in a coffee joint before—enormous and warehouse loft style, no less—enveloping the room and allowing the soft light of a rainy day to wash over everything. ...

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