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The Opening Playbook: A Professional’s Guide to Building Relationships that Grow Revenue by Andrew Dietz

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 8

OWN THE OPEN FIELD

Coach’s Commentary

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Candace knows that running headlong at her competition is a great way to get crushed. She’s carefully crafted The Open Note to stand apart from its competitors.

She started with her customers of choice. It wasn’t hard. She wanted to work with people who were like her, people driven to create or add something of meaningful value to the world. A few years earlier she had read a book by a guy named Richard Florida called The Rise of the Creative Class. These were people in big-thinking jobs such as scientists, architects and engineers, marketing and new media entrepreneurs, poets and artists, heath industry ...

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