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The Opening Playbook: A Professional’s Guide to Building Relationships that Grow Revenue by Andrew Dietz

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 11

RESPECT YOUR FRONT LINE

Roll Game Film

Images

The Cherry Blossom Golf & Country Club had one of the finest courses in the area, a rolling, verdant expanse that had hosted dozens of Professional Golfers’ Association (PGA) tournaments. An invitation to play Cherry Blossom was an indication that you’d arrived, and you’d better recognize and celebrate that fact.

Sam couldn’t celebrate anything. He was too busy trying to keep down his lunch. He’d come out to the course with Roger and two longtime clients, knowing full well what awaited him, and on the seventeenth green the hammer dropped.

“So I’ve got to tell you a story about our boy Sam here,” Roger ...

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