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The Opening Playbook: A Professional’s Guide to Building Relationships that Grow Revenue by Andrew Dietz

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Coach’s Commentary

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Timing is an essential component of context, and it has three dimensions that are most relevant for opening relationships and revenue: accuracy, frequency, and longevity. To say that business development success is a numbers game is a bit misleading. Yes, it is important to reach enough of the right people, and if you reach them in the wrong way at the wrong time, the door slams in your face and stays closed. Business development is less like a numbers game and more like a numbers tightrope walk.

ACCURACY

If having the right number of prospect and referral source conversations at the right time is a ...

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