CHAPTER 8

We Must Change the Way We Work

Craft is not a rote, calculated path. It is an explosive, messy, terrifying, and passionate adventure.PAM SLIM, BODY OF WORK

WORK GETS A F.A.I.S.E. LIFT

In today’s fragmented marketplaces and hypercompetitive business environments, it is increasingly more important to change the way we work. Organizations respond to these external influences with a sense of urgency that also characterizes the nature of work: Get things done quickly. Deliver results efficiently. Hurry. Hurry. Hurry. The work needed to meet business demands is too often robbed of enjoyment. Despite the impact meaning and purpose has on work, organizations and leaders have been slow to acknowledge their importance and influence. There is ...

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