The Organizational Network Fieldbook: Best Practices, Techniques, and Exercises to Drive Organizational Innovation and Performance

9.2. Driving Change with Business Narrative

As network analysis helps unearth key opinion leaders, effective business narrative technique is critical to engaging them and teaching them how to engage others. Storytelling, because it is inherently compelling, can be especially effective for changing beliefs and behaviors and tends to forge trust and develop the types of connections that engender more effective networks throughout an organization.

9.2.1. An Experience at the World Bank

Consider Steve Denning's experiences in the early 1990s, as he set out to persuade people at the World Bank to support efforts at knowledge management. At the time, knowledge management was a foreign notion in the organization. He offered cogent arguments about ...