10.3. The Message Monitoring Process
A good message monitoring process follows six main steps.
10.3.1. Step 1. Identify Key Connectors (Communicators and Influencers)
The most comprehensive way to identify the key communicators and influencers in a network is to conduct an organizational network analysis (ONA). We used this approach at Resurrection, identifying the 300 key connectors in the organization by conducting an ONA with several hundred people from a cross-section of senior and mid-level leaders from various departments. As an alternative, you could survey several informed leaders to come up with their subjective list of the key connectors, but the list will probably not include about one-fourth of the most important people.
At the ...
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