20.4. The Session

The materials required for the session are Post-It notes; red, yellow and green sticky dots, and five posters with the Stakeholder Mapping Four Box Model.

20.4.1. Workshop Introduction and Selection of Working Groups

We began the Stakeholder Mapping and Engagement session by building participants' awareness of the importance of networks. We then focused on the importance of identifying and managing a very targeted network: the stakeholders for a specific change initiative.

This introduction was followed by an overview of the stakeholder mapping activity. First, we advised participants who were joining the working groups of their role: to support project sponsors in identifying stakeholders and creating a plan to engage the ...

Get The Organizational Network Fieldbook: Best Practices, Techniques, and Exercises to Drive Organizational Innovation and Performance now with the O’Reilly learning platform.

O’Reilly members experience live online training, plus books, videos, and digital content from nearly 200 publishers.