The Other "F" Word: How Smart Leaders, Teams, and Entrepreneurs Put Failure to Work

Part IIWhen and WhereHow Failure Appears at Different Organizational Phases

Failure is nothing if not a constant companion. In the next three chapters, we'll give you an insider's tour of how the other F word manifests itself in three major organizational life phases, and—more importantly—what you can do about it:

1. Start-Ups: the exciting world of entrepreneurs seeking to launch new ventures and pursue their dreams to create value for customers, investors, and themselves
2. Keep-Ups: the vast and complex world of small and medium enterprises, where most businesses in the United States and around the world exist
3. Grown-Ups: the big businesses covered by the Fortunes, Forbes, and Businessweeks of the world

Each of these chapters follows the same format:

• Story: We put a face on this phase of organizational life
• Key Facts: A quick overview of the territory we're covering
• The Other F Word and Start-Ups, Keep-Ups, and Grown-Ups: How failure manifests itself in each life phase
• To Do's: Specific suggestions for becoming a more failure-savvy leader
• Your Role: Your fundamental persona for this phase
• Takeaways: Three or four highlights for you to keep in mind