Given external realities, achievement is driven by two things, one of which is well understood and one of which is not. The obvious contributing factor to success is a person’s actions or behaviors—the things one chooses to do. Most modern approaches to success treat this first success factor—behavior—as if it were the only factor to success. Even while acknowledging that other factors such as attitudes and values also matter, people who believe in a purely behavioral approach to performance end up recommending behavioral formulas for improving attitudes or defining values. For behaviorists, all problems—and therefore, all solutions—are behavioral.

You might wonder what is wrong with this, as the idea that behaviors ...

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