The Partnership Economy

CHAPTER 1Unlock Unexpected, Lasting Growth with Modern Partnerships

Every so often a game changer takes place in the business world that causes a fundamental shift in how things are thought about and done. We've seen game changers in supply chains, production methods, and marketing strategies, to name just a few. Companies that see and embrace relevant change have the opportunity to understand, shape, and benefit from the disruption. Over time they generate new forms of competitive advantage that enable them to thrive when others fail.

Modern partnerships are today's game changer.

Partnerships of one sort or another have been around since the beginning of commerce, but today's partnerships are a game changer because they enable companies to achieve significant and sustainable growth in today's fast-changing, highly competitive, and consumer-led marketplace. By harnessing the talent, resources, and market presence of hundreds, if not thousands, of partners, enterprises are able to expand their capabilities far beyond what they can achieve on their own.

These are not just any partners. These are partners that share the same or similar target customers and are passionate about meeting those customers' needs and desires. Partners come together to create value for their customers and they do so in a collaborative, transparent, and mutually rewarding way. They ask themselves: How might we create experiences that will delight our shared target customers? What can we create together ...