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The Creative Ecosystem. Third Factor: the Leadership and Management Style
1. Aspects of the New Leadership
Contrary to what many people think, innovation is not the exclusive responsibility of the R&D department, nor that of the Director of Innovation. It is the responsibility of the entire team. This means that the kind of manager who was content to leave things as they were will now find himself under pressure. “Everything worked OK until now,” used to be a good excuse, but it no longer works.
Companies where the management team has a superficial commitment, where it knows neither how to listen to nor manage the ideas put forward by its teams, and where new ideas are demanded without the necessary resources being provided, will never succeed ...
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