The Creative Ecosystem. First Factor: the Corporate Culture
1. Culture and Subcultures
A good corporate culture can help you compete in the marketplace and becomes the basis for generating new competitive advantages. Conversely, a confused or disoriented culture, where values and standards are unclear or damaged will become your greatest burden.
The concept of the “corporate culture” finds its origin in Peters’ and Waterman’s bestseller, In Search of Excellence, 1984. The authors take the term to mean the standards, values and thought patterns that define and shape the behaviour of a company. This is not something found in a manual, nor does it form part of some book of instructions, but there is no doubt that it exists and it is a fact that ...