Tip 3Coding Don’t Cut It Anymore

It’s not enough to think about what technologies you’re going to invest in. After all, the technology part is a commodity, right? You’re not going to be able to sit back and simply master a programming language or an operating system, letting the businesspeople take care of the business stuff. If all they needed was a code robot, it would be easy to hire someone in another country to do that kind of work. If you want to stay relevant, you’re going to have to dive into the domain of the business you’re in.

In fact, a software person should understand a business domain not only well enough to develop software for it but also to become one of its authorities. At a previous company, I saw an excellent example of ...

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