The Patient Revolution

Chapter 8

Innovation

Putting It All Together

You may be overwhelmed by all the analytics-speak I've bombarded you with. If you are, I don't blame you. We've covered a lot of potential solutions to create a more consumer-centric healthcare system. Let's reflect back on all the ideas we've discussed.

We started by discovering issues within the system through the eyes of the consumers: What are their experiences like? What are their thoughts of the system? By connecting with them through their experiences, we were able to gain empathy for them as the end-users. The experience blueprint helped us to better understand patient experiences across the entire continuum of care, including their needs, feelings, and thoughts at each step of the way. This insight helped us to define our criteria.

Once we identified our criteria, we searched for inspiration to address these challenges. We looked at multiple other industries such as banking, retail, and e-commerce that have solved these similar problems, and gleaned insight on how they were able to do it. This inspired us to expand our thinking into a new type of healthcare system. Resultantly, in the ideation stage, we created ideas for a new system, one in which the consumer is empowered and engaged in achieving optimal health.

Finally, in the implementation stage, we figured out how we could reach this ideal healthcare system, combining desirability with feasibility and viability as we approached new solutions that ultimately address ...