O'Reilly logo

The Patron Way: From Fantasy to Fortune - Lessons on Taking Any Business From Idea to Iconic Brand by Ilana Edelstein

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

image

Martin and I, as usual, being our affectionate selves (mid- to late-1990s)

image

Martin and I chilling at home on the Marina Peninsula beach (early 1990s)

image

One of the original Patrón girls, Heather, holding one of the original Patrón bottles with a glass stopper (early 1990s)

image

Two more of the original Patrón girls, Christine and me, with Martin at the Patrón ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required