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The PayPal Official Insider Guide to Growing Your Business: Make money the easy way by Michael Miller, PayPal Press

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2. Choosing the Product that Fits

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PayPal offers a variety of products for businesses of every size and type—everything from simple Buy Now buttons to complete shopping cart and checkout systems. And it’s more than just an online payment method; PayPal also offers back-office tools to handle accounts payable, accounts receivable, inventory, and the like.

With all these options available, how do you decide which PayPal products are right for your business? Does Web Payments Standard provide what you need, or do you need to get Web Payment Pro? What is Express Checkout and what advantages does it offer? Read on to find out.

What Kind of Merchant ...

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