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The PayPal Official Insider Guide to Growing Your Business: Make money the easy way by Michael Miller, PayPal Press

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5. Pricing

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If you have your own shopping cart or content management system on your website, you control all aspects of product pricing; the price you set is transmitted to the shopping cart when the customer makes a purchase. PayPal only sees the total value in the shopping cart when it comes time to process the customer’s payment.

If you use the PayPal Shopping Cart, however, PayPal becomes an integral part of your pricing process. That’s because you set the price for each item when you create the item’s payment button; PayPal picks up the price you set and uses it throughout the balance of the checkout process.

How Product Pricing Works

When ...

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