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The PayPal Official Insider Guide to Growing Your Business: Make money the easy way by Michael Miller, PayPal Press

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14. Interacting with Your Customers

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As you’ve learned throughout this book, PayPal offers many different products and services that help you manage and grow your business. But there’s even more help available—in the form of tools that let you more effectively interact with your customers.

This chapter discusses two items you can add to your checkout process through PayPal. You can add a survey question to your checkout process to gather information about your customers, and you can invite customers to sign up for promotional emails from your company.

Surveying Your Customers

To grow your business, you need to know what your customers are thinking. ...

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