15. Mobile and PayPal
We’re used to people accessing the Internet via personal computers, but more and more consumers are accessing the Web via smartphones and other mobile devices. This trend toward mobile access will affect the way you sell online—including the way you accept customer payments.
Suppose a potential customer sees a friend with your product and loves it, but is not near a computer? You don’t want that moment to pass; in all sales, timing is critical. And when she gets to your site, can she find the product? Can she buy it easily? PayPal Mobile gives you access to those impulse buys, with a checkout process designed for mobile devices. ...
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