1. Introducing the World of Mobile Commerce
Mobile technology is remaking the world of shopping and is revolutionizing how sellers and buyers choose to do business together.
Mobile commerce, or mCommerce, involves any ability to complete payments using a mobile device, such as a mobile phone, smartphone, tablet, PDA, portable game console, GPS, MP3 player, and more.
Mobile commerce includes all purchases made over mobile channels. These buys may involve
• Digital goods, like ringtones, games, or apps
• Physical goods, such as apparel or yard tools
• Services, such as booked flights and hotel reservations
Mobile consumers now have the ability to shop for products and services whenever and wherever they like.
Mobile Business Today and Tomorrow ...
Get The PayPal Official Insider Guide to Mobile Profits: Make money anytime, anywhere now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
