Mobile technology is remaking the world of shopping and is revolutionizing how sellers and buyers choose to do business together.
Mobile commerce, or mCommerce, involves any ability to complete payments using a mobile device, such as a mobile phone, smartphone, tablet, PDA, portable game console, GPS, MP3 player, and more.
Mobile commerce includes all purchases made over mobile channels. These buys may involve
• Digital goods, like ringtones, games, or apps
• Physical goods, such as apparel or yard tools
• Services, such as booked flights and hotel reservations
Mobile consumers now have the ability to shop for products and services whenever and wherever they like.