4. Tapping Trends in Mobile Selling and Payments

Consumer adoption of popular mobile devices, such as smartphones, tablets, e-book readers, netbooks, and other portable media, has become so mainstream that many mobile trends now have as much to do with new selling and payment opportunities as with updates to hardware and software technologies.

Consumers have begun to expect such prevalent access to mobile content, products, and services that merchants must keep pace with fast-moving mobile trends. You must adapt ways to synchronize your content, rely on the Internet “cloud,” and maintain the consistency of your shopping and checkout experience across multiple mobile devices.

Adapting to Business in the “Cloud”

Mobile industry analysts speak ...

Get The PayPal Official Insider Guide to Mobile Profits: Make money anytime, anywhere now with O’Reilly online learning.

O’Reilly members experience live online training, plus books, videos, and digital content from 200+ publishers.