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The PayPal Official Insider Guide to Mobile Profits: Make money anytime, anywhere by Matt T. Jones

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5. Best Practices for Building Your Mobile Website or App

According to many industry discoveries and projections, the potential for mCommerce—and the promise of your mobile profits—is encouraging.

However, there’s no mobile money magic in the notion that, when it comes to your new mobile website or app, “if you build it, they will come.” If your mobile website or app is conceived with great expectations but hastily built with poor design, clumsy logic, or a broken checkout system, customers may visit once, but they’re unlikely to return.

To succeed, merchants must ensure that their mobile websites are attractive, ease-to-use, and have a simple checkout.

Build Less, Not More

What we’ve said bears reinforcing here: you want your mobile website ...

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