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The PayPal Official Insider Guide to Mobile Profits: Make money anytime, anywhere by Matt T. Jones

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10. Growing Your Mobile Business

Whatever your intended mobile business website or app, nurturing your new venture will take more than continuing financial investment and creative innovation; the effort will require getting smarter about growing your profits.

That means you must continually evolve your mobile business strategies to keep pace with mobile market, technology, and customer changes. Toward that end, we’ll share a number of mobile enhancements that you can make along the way, including building consumer traffic, messaging more customers, adopting the latest mobile marketing tools, upselling your lines, promoting higher-profit products and services, adding social media sales, and expanding your payment options.

Boosting Sales with ...

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