O'Reilly logo

The PayPal Official Insider Guide to Social Media: Make money through viral marketing by Brian Proffitt

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

1. Learning How PayPal Works

Wherever there are people, there has always been a way to get stuff.

From the earliest days of hanging around the savannah, trying to get something to eat and avoid being eaten, people have always desired stuff and needed a way to get said stuff. Sometimes, alas, people would resort to hitting people with large sticks to get stuff, but for the most part, it was a lot easier to just trade other stuff people didn’t need for the stuff that they wanted.

Eventually, the idea of transactions (aka “stuff”) became a bit more formalized, and now we conduct transactions whenever and wherever people are gathered—in forests, on airplanes, under the ocean, and on the Internet. And where transactions occur on the Internet, most ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required