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The PayPal Official Insider Guide to Social Media: Make money through viral marketing by Brian Proffitt

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2. Charting the Social Commerce Landscape

We, as human beings, like to talk. Perhaps not to each other, perhaps not as often as we would like, or perhaps even too often, but we can’t ignore that we were born to talk. Or write. Or sign. Even before we figured out the whole thing with stuff, we figured out ways to get our thoughts across to one another.

When we figured out a way to connect ourselves to each other via nearly every electronic device on the planet, we figured out how to communicate in that medium as well. Email, chat sessions, text messages, Tweets, and the like...as time went by, our Internet conversations mirrored those we had in the large world around us. We even came up with a catchy name: social media.

Social media is a story ...

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