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The PayPal Official Insider Guide to Social Media: Make money through viral marketing by Brian Proffitt

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3. Choosing PayPal for Social Media

As social media participation grows, the characteristics of all our different cultures are starting to come through with regard to art, music, language, and commerce. When we share ideas, we also want to share things that are related to those ideas.

For example, when someone describes a picture that she likes, you might like to have a copy of that picture, too. So, she posts it on a photo-sharing site and gives you permission to download it for your own use—perhaps to post on your desktop background or print for your office.

But if the shared object in question is something that is not free, say, perhaps a piece of art that should be bought to support the artist, then you and your friend will need a way to ...

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