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The PayPal Official Insider Guide to Social Media: Make money through viral marketing by Brian Proffitt

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5. Planning Your Social Media Brand Presence

It’s very tempting, now that you’ve seen all the social media platforms out there, to just jump on and start tweeting, friending, and liking everyone in sight. Spread the word about your business and the customers will start flocking in, right?

Well, don’t be so quick on the draw, pardner. Leaping into social media without a plan or strategy is about as smart as running into a crowded room and yelling aloud about your business or organization to everyone in the room. Yes, you will definitely get their attention, but it may not be the kind of attention you want.

The Whys of Strategy

There are three major reasons why you shouldn’t start broadcasting information about you and your organization willy-nilly ...

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