5. Planning Your Social Media Brand Presence
It’s very tempting, now that you’ve seen all the social media platforms out there, to just jump on and start tweeting, friending, and liking everyone in sight. Spread the word about your business and the customers will start flocking in, right?
Well, don’t be so quick on the draw, pardner. Leaping into social media without a plan or strategy is about as smart as running into a crowded room and yelling aloud about your business or organization to everyone in the room. Yes, you will definitely get their attention, but it may not be the kind of attention you want.
The Whys of Strategy
There are three major reasons why you shouldn’t start broadcasting information about you and your organization willy-nilly ...
Get The PayPal Official Insider Guide to Social Media: Make money through viral marketing now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
