The PayPal Official Insider Guide to Social Media: Make money through viral marketing

6. Connecting with Social Media Customers

It’s the age-old problem for business owners: in order to sell to customers, you have to first find customers. In pre-electronic times, it was simpler: hang your shingle out on a storefront, and if your goods and services were good and your prices fair, then the customers would come through the door.

Today, it’s harder. With more competition and customers spread out all over town, or even the world, it’s harder than ever to find people with whom to do business. In this chapter, we’ll show you exactly how to go about seeking and finding your audience within social media—an audience that may one day become paying customers or active participants in your organization.

First Things First

Before you begin ...