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The PayPal Official Insider Guide to Social Media: Make money through viral marketing by Brian Proffitt

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8. Creating Content for Social Media

It is one thing to be well versed in how to engage in conversation; it is quite another to be a good conversationalist.

The art of conversation is about having something meaningful to say. And what is true in face-to-face conversation is certainly true in social media. If you don’t have something interesting to add to the conversation, then people will stop listening—and stop visiting your site.

The following tips will help you build better content for more engaging—and ultimately profitable—social media conversations.

Reading Minds

Approaching the subject of providing better content for a social media conversation is an easy thing to suggest, but how do you go about actually doing it?

One great way to figure ...

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