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The PayPal Official Insider Guide to Social Media: Make money through viral marketing by Brian Proffitt

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12. Integrating PayPal with Websites

As you explore how to connect to customers using social media, you may be looking for opportunities to streamline your existing ecommerce site. It stands to reason, after all, that the easier you can make final sales happen, the better your conversion rate will be.

This is where the use of PayPal tools can really come in handy. Using PayPal as an ecommerce payment tool in conjunction with a social media strategy can be a real asset to your organization.

In this chapter, then, we’ll learn how to connect various PayPal tools to your ecommerce site, either from scratch or by using third-party tools.

Choosing an Integration Path

Since there are many PayPal products out there, you’ll find more than one option to ...

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