O'Reilly logo

The PayPal Official Insider Guide to Social Media: Make money through viral marketing by Brian Proffitt

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

16. 10 Ways to Profit Through Social Media

Social media, when used correctly, can be a great asset to your organization. Whether your organization is commercial or non-profit, legacy or start-up, the ability to directly connect your organization with supporters can build loyalty and a stronger customer relationship than ever.

As we have emphasized throughout this book, social media, like any other tool, needs to be used properly to maximize its performance. In this chapter, we will review 10 key ways that succcessful organizations apply social media plans for the best results and profit.

1. Set Your Strategy

There are three reasons why you shouldn’t start using social media platforms without a plan.

First, your parents’ advice about thinking ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required