Social media, when used correctly, can be a great asset to your organization. Whether your organization is commercial or non-profit, legacy or start-up, the ability to directly connect your organization with supporters can build loyalty and a stronger customer relationship than ever.
As we have emphasized throughout this book, social media, like any other tool, needs to be used properly to maximize its performance. In this chapter, we will review 10 key ways that succcessful organizations apply social media plans for the best results and profit.
There are three reasons why you shouldn’t start using social media platforms without a plan.
First, your parents’ advice about thinking ...