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The PayPal Official Insider Guide to Online Fundraising by Jon Ann Lindsey

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4. A Wealth of Fundraising Options

The innovators in online fundraising are an ambitious lot, always introducing new tools and websites to help nonprofits achieve their goals. They’re so good at it that you might think you’re leaving money on the table if you don’t pursue every avenue that pops up. But that’s not practical. One way to set priorities is to consider who or what you’re raising money for (a person? sports team? charity?) and choose the websites and services that fit your scenario. We’ll go through some of those options here.

Getting to Know the Online Neighborhoods

There are dozens, if not hundreds, of websites that cater to U.S. fundraisers by processing payments and perhaps providing research and advice, event planning resources, ...

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