Legal and IRS compliance? Check.
Inviting homepage with fresh content? Check.
Clean, easy-to-use Donate page? Check.
When you’re satisfied that those top priorities are in tip-top shape, that’s a sign that you’re ready to turn your attention to the next phases of fundraising: email campaigns and some carefully chosen direct mailings to bolster your online efforts.
Either of these elements can become quite involved for even medium-size nonprofits. We’ll outline a scaled-back plan that’s more manageable for small shops.
Email has a lot going for it as a fundraising tool. It’s a personal, informal medium that most people are comfortable using. For nonprofits, it’s an inexpensive way ...