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The PayPal Official Insider Guide to Internet Security: Spot scams and protect your online business by Michelle Savage

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2. Protecting Your Digital Identity

Online marketing opportunities are everywhere, but business risks associated with these opportunities can be substantial, too. Once you commit to selling goods and services on the Web, you become responsible for securing your online business, including protecting your computer, network, data, customer information—and company identity.

Whatever you do online, professional or personal, forms part of your evolving, traceable online identity for others to know, including business partners and customers. That means you must maintain not only effective security for your website, but also a trustworthy profile for your business activities and your digital identity.

Business Opportunities Come with a Secure Identity ...

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