When it comes to doing business online, both merchants and consumers say that security is their biggest concern. In fact, a National Cyber Security Alliance and McAfee study revealed that 42% of consumers have stopped or abandoned a purchase on a web site in the past year because of a safety or security concern. That’s a lot of users, and an excellent reason to make sure that you, as a Web merchant, are playing it safe. This chapter summarizes and crystalizes the top tips for assuring the safety and ultimate profit of your business.
Security experts like to remind merchants to have “defense in depth,” which simply means that you can’t rely on a single method of security.