The PAYTECH Book

Plugging the Data Black Hole: How Mobile Self-Checkout Can Help Revive the High Street

By David Grenham

VP Marketing, MishiPay

Challenging Questions for Retailers

The high street is under attack. News outlets are disseminating stories daily about decreasing retail footfall and the falling store sales that follow. Meanwhile, sales made online are continuing to rise. How can the high street fight back? What tools are available to help retailers revive their stores?

Stores are Not Delivering

Several factors have combined to diminish the performance of high street stores in their battle with the Internet, but the main factor is that physical retail stores are failing to deliver on the customer promise of an enjoyable, engaging experience. And nowhere is this clearer than in the in-store checkout experience. Customers have come to expect a frictionless, personalized experience. This is, after all, what Amazon and online shopping have trained shoppers to expect. This experience is the norm online, but the exception in-store.

Using Data to Enhance Experiences

How can high street stores offer the same personalized, frictionless experience as their online counterparts? One of the biggest disadvantages that high street stores face versus their online cousins is the amount and quality of data to which they have access. Online stores are built on a wealth of data; they know precisely what products their customers view, the items they put in and take out of their basket, how long they ...